Category: E-Commerce Website • Roles: User Experience, Art Direction & Design • Agency: Domani Studios
Produced a comprehensive 37-page wireframe deck complete with product catalogs, purchase flows, blog platform, store-finders and more.
Art Direction & Design.
As a new brand to the market, I helped define V76’s visual presence in the online space. Using a strong condensed type system, with a tall confident posture, combined with rugged textural elements, V76 evokes the rough-edged spirit of the modern American man.
The hand scripture throughout the site is my own and has now become the brand’s ‘Hand of Vaughn’.