V76 by Vaughn

Category: E-Commerce Website  •  Roles: User Experience, Art Direction & Design  •  Agency: Domani Studios

User Experience.

Produced a comprehensive 37-page wireframe deck complete with product catalogs, purchase flows, blog platform, store-finders and more.

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Art Direction & Design.

As a new brand to the market, I helped define V76’s visual presence in the online space. Using a strong condensed type system, with a tall confident posture, combined with rugged textural elements, V76 evokes the rough-edged spirit of the modern American man.

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Typography.

The hand scripture throughout the site is my own and has now become the brand’s ‘Hand of Vaughn’.

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