New England Aquarium

Category: Mobile Website  •  Roles: User Experience, Art Direction & Design  •  Agency: Domani Studios

User Experience.

My mission was to create a mobile-website for the Aquarium with the strategy of focusing on visitation and planning. I worked to design delightful interfaces for real-time daily schedules, wayfinding within the aquarium and discovery around the aquarium’s exhibits.


Art Direction & Design.

I evolved New England Aquarium’s voice as a global leader of ocean research and conservation, by selecting new typefaces to move forward on future interactive applications.

Contemporary typefaces, Transcript and Aperçu Pro, were chosen for their friendly yet authoritative letterforms as well as their tendency to render well on screens.